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AnalyticsGoogle Analytics is a free Web analytics service by Google, which provides detailed statistics/insights of a website’s traffic, user behavior, users flow, referral traffic, time spent on a particular page etc. and basic analytical tools for search engine optimization (SEO) and marketing purposes.

So, if you want to know how many visitors are visiting your site, which campaign is performing and so on? Google Analytics has answers to all these questions. You can use this information to optimize your campaigns, improve visitor’s experience and much more. By integrating with Google AdWords you can review the performance of your marketing campaign through already set goals such as sales/conversions, lead generation or enquiry. If you sell product/services online you can trace performance of your website through e – commerce reporting in Google Analytics.

Google Analytics basic services are free and premium service costs $150,000 USD, which provides you more data, faster processing and advanced analytics tools.